SEA Vision brings AI to Interpack

Pavia (Italy), April 11, 2023 – The Interpack fair is to be held from 4 to 10 May and will be a particularly important edition for SEA Vision. The tradeshow week will be the occasion to show the public, at stand A32 – Hall 15, the work of recent years in terms of the evolution of technologies for the Company’s three business divisions: machine vision, traceability and process automation.

There will be a particular focus on the new revolutionary technology powered by Artificial Intelligence algorithms developed with ARGO Vision and applied to lipstick inspection and automated line clearance processes. At the fair, customers will see these technologies for real and enjoy a hands-on experience of how AI can shape the pharmaceutical and cosmetic manufacturing processes of the future.

In traceability, the main focus will be on the blister track & trace software (installed on the Marchesini Group blister packaging line – Hall 15, Stand A42 1-6) performing the in-line printing of serialized artworks on primary packaging, together with complete aggregation up to pallet level.

Technologies on show

SEA Vision continues its journey in the development of software applications based on Artificial Intelligence technologies, with the aim of strengthening and improving the range of inspection solutions for pharmaceutical products on which the company’s history and expertise are based.

A new revolutionary lipstick inspection control powered by Artificial Intelligence: a-eye lipstick


After the first presentation in the recent worldwide premiere launch at the Cosmopack tradeshow, SEA Vision is set to present its new AI-based lipstick inspection system at Interpack 2023: a-eye lipstick.

Lipsticks are challenging products in terms of production and quality control. They come in countless colours, finishes, shapes, formulations, and combinations. Even today, in spite of all the efforts made during production to prevent and control a good number of potential defects, there are flaws that still manage to pass through quality control undetected. This leads to costly reprocessing and, in the worst-case scenario, these products can make it to market, implying serious risks for businesses in terms of brand reputation.

Artificial Intelligence sets out to remedy a large proportion of these potential defects. The SEA Vision system (under development by a joint team from SEA Vision and ARGO Vision) uses semantic segmentation on the zones of the lipstick (e.g. body, tip, neck, mechanism, etc.) to identify every possible flaw pixel by pixel. This is achieved by classifying areas by categories and assigning each one a name or “label”. Each part or area of the image is classified by categories and identified by a colour on the screen to provide the operator with immediate information about the areas being inspected.

The system a-eye clearance learns how to discern an ever-increasing variety of more and more complex defects, item-by-item. Learning takes place both on the basis of proprietary datasets – a mix of real and synthetic images generated with the most advanced data augmentation and neural generation techniques – and by combining the different models and parameters observed over time.

These deep learning-based semantic segmentation techniques are now the de facto standard in Artificial Intelligence and greatly accelerate the development of object-analysis capabilities. In other words, the ever-expanding range of scenarios the system can consider enables the system itself to evolve and become more and more precise.

AI-powered Automated Line Clearance: a-eye clearance

Everybody knows that line clearance processes are crucial stages before production start-up. The aim is to ensure that equipment and work areas are free/clean from any residual material or document. However, these very important phases still require manual intervention by operators to perform specific paper-based tasks and activities, with the consequent risk of human error. The need for greater safety and smoother processes is what drives SEA Vision’s a-eye clearance technology.

Acting as a digital solution, a-eye clearance technology is capable of performing an automatic, accurate inspection of the packaging line work areas using cameras and sensors, highlighting anomalies and providing visual feedback for the operator in real-time.

This brand-new solution is driven by AI algorithms that are implemented with the purpose of automating the line clearance procedures, allowing to avoid errors and deviation, to record digital evidence of the process and to boost the OEE of production lines by reducing the time needed for changeover. Thanks to AI algorithms it is possible to overcome traditional limitations in terms of reflections, shadows and different lighting conditions.

At Interpack 2023, the application will be demonstrated on a Marchesini Group RLF800 high-speed rotary labelling machine, which features additional complexities compared to the previous machine shown at the Achema exhibition, thus taking a step further in technological innovation.

In fact, the system implements new advanced automation features for the management of line clearance operations on machines with articulated mechanical configurations such as RLF. The system includes automation libraries that allows to coordinate the movement of the mechanical parts of the machine before the images acquisition. This feature grants a complete control of all the machine surfaces, even on covered and hidden areas. The immediate advantages are the reduction of the number of cameras that are needed and the harmonization of the interactions between the operators and the machines

yudoo composition

yudoo 4.0 software suite


It is not possible to talk about Industry 4.0 without mentioning yudoo, a 4.0 platform that links automation devices, machines, IT and control systems together to manage the entire pharmaceutical production process and, at the same time, collect and analyse data to turn manufacturing insights and traceability insights into action and drive results in terms of OEE improvement.

In its full version, yudoo includes features for managing production lines, integrating existing Track & Trace architecture for serialisation management, real-time OEE performance analysis, and evolved KPIs based on Business Intelligence tools.

What does all this mean? Simple: yudoo is the pharmaceutical software suite that makes digital transformation a reality.

From blister to pallet: the next level of serialization and aggregation  


At Interpack, we will be presenting the Blister Track & Trace technology for the inline serialisation of primary packaging and aggregation up to pallet level.

The solution will be installed on the complete blister packaging line at the Marchesini Group’s stand, including the full line from blister to casepacker-palletiser. The novelty lies in direct in-line printing via an on-board printer installed on the Integra 720, a solution that complements the off-line printing presented last year.

The system manages in-line printing directly on blister, together with the inspection of codes, and then automatically aggregates with the codes printed on their carton, cases and pallet labels.SEA Vision and Marchesini Group decided to invest in this challenging project in order to further enhance product identification, which is a prerequisite in the healthcare industry.

While, today, this condition is met for cartons and pallets, it does not apply to primary packaging such as pharmaceutical blisters. The aim of the solution is to fight the risk of counterfeiting when it comes to the primary packaging of drugs and to maximise investments already made by pharma companies to ensure that secondary packaging is traceable for 100% safety during the distribution of products along the supply chain.

A new User Interface  


SEA Vision has completely re-designed the user interface of their vision systems to improve user experience and usability, and will be presenting it at Interpack. The main strengths of the new UI are web-accessibility, an app-specific interface and customisation.

  • Web-accessibility enables multiple visualisations of the interface from a web browser from every device;
  • App-specific interface: a specific skin is designed for each application (depending on the product – blister, syringes, track & trace and others…) but is based on the same software core. The app interface shows only what is relevant to that product, speeding up the operator’s day-by-day activities, affording better ergonomics, usability and ease of use;
  • Customisation makes it possible to include specific customer personalisation, such as showing specific data in a specific position, or customised dashboards;
  • New menu organisation divided into main sections: “desk” for configuration of the vision system; “run” for batch execution; “view” for visualisation of dashboards and important batch information, and “BI” for the Business Intelligence data analysis

Other systems on show


On several packaging machines at Marchesini Group’s stand, it will be possible for customers to see in action many SEA Vision’s vision systems applications to fit different inspection needs. Some examples are:

  • presence of vials in tray and label presence – performed by the vision system Harletray, installed on a thermoformer machine;
  • presence of imperfections inside or outside the bottle’s cap performed with Databox, and dimensional control of oral solids made with Harle2D|3D software – performed on a counting machine
  • control of cartons and leaflet codes performed by Databox system on a standalone cartooning machine and on a stickpack line
  • check of the sku code correctness and variable data printed on the product’s label and label presence control– made by the system OCVmulti on a labelling machine for auto-injection devices
  • inspection of 2D sku code, label position on inhalers, and characters control, performed by Databox installed on a labelling machine for round containers


SEA Vision Stand: stand A32, Hall 15.
Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany 


Opening hours for visitors
4-10 May: 10:00 a.m. – 6:00 p.m


For more info, enquiries or interviews: 

Press Officer SEA Vision:
Antonio Leggieri
[email protected] 

Company contact:
Maria Grazia Preda
[email protected]

Complete press release:

Products press kits available:

a-eye clearance

The system is enhanced by AI algorithms to overcomes all the challenges related to the automatization of line clearance processes.

a-eye lipstick

Artificial Intelligence sets out to remedy a large proportion of these potential defects on lipsticks. Would you like to discover more?

Blister T&T

The Blister Track & Trace technology is now ready for inline serialisation of primary packaging and aggregation up to pallet level.

New User Interface

The User Interface of SV systems has been redesigned. The main pillars are web-accessibility, app-specific and customization.